Why Business Owners Choose to Use a Broker
An owner representing him or herself cannot maintain anonymity. The lost confidentiality could seriously hurt the business prior to its sale if competitors or employees became aware of the sale.
An owner may not be knowledgeable in current areas of law, accounting, taxes, and marketing of businesses. There’s a lot that goes into selling a business beyond providing the price you’d like to sell at.
An owner typically does not have the ability or time to contact, screen and qualify a large group of prospects to find a qualified buyer who is serious, will offer a fair price, and not delay or cancel the transaction at the last moment.
A broker has the experience, knowledge, and negotiating skills to sell businesses effectively and for the best price particularly in a highly emotional negotiation where the buyer’s objectives are totally opposite of the owner’s.